Teaching Kids About Money

July 8, 2013

After 22 years in banking, Rob turned his attention to financial education and in 2002 created The Financial Literacy Group. Recognizing that the true long term solution to the financial struggles many were facing was in beginning the process at a younger age, he joined TrueWealth Ventures, Inc. The mission is to advance better financial behavior by preparing children with a foundation of core values and concepts as a pre-requisite to good money habits. TrueWealth-KIDS also provides parents with a simple structure to engage their children in the real world experiences with money and as an alternative to traditional allowances and piggy banks, connect them with real bank accounts.

Rob currently serves on the Board of Directors for the Florida Prosperity Partnership and is the immediate past Chair of the Financial Stability Steering Committee for United Way of Central Florida. He has served on the Board of Directors for The Florida Jump$tart Coalition for Personal Financial Literacy. He is a frequent radio guest including the Doctor Radio show on Sirius XM, and has written a number of articles on Kids and money.

TrueWealth-KIDS was recently recognized as the Children’s Financial Education program of the Year with the 2014 EIFLE Award (Excellence in Financial Literacy Education).